Good Tourism helps destinations define, develop and deliver good tourism. That means creating strategies and tactics that create positive impacts for residents, visitors and governments.

  • Strategic Plans

    Insight led strategies for early-stage adventure or niche destinations to build good tourism for the long-term.

  • Branding, marketing & campaigns

    Developing brands for niche, adventure and responsible destinations committed to attracting the right tourists.

  • Research

    Primary, secondary and market-based research to help guide good decisions at the destination level.

  • Training

    Capacity building for SMEs and public sector tourism teams on marketing, branding, product development and planning.

  • COVID Recovery Strategies

    Integration of short term domestic and regional strategies, into your longer term goals and visions.

  • Adventure Product Development

    Identification of marine and terrestrial adventure experiences within the destination. For this type of work, Good Tourism partners with the world's best adventure practitioners.


  • Natasha Martin

    Natasha Martin

  • Ruby Cray

    Ruby Cray

  • Iris Serbanescu

    Iris Serbanescu

Good Tourism takes on two paid interns each year. To learn more about becoming an intern

Click here


The following values guide our approach to work, life and travel:

  • Humility

    We believe that travel is a privilege and not a right. We are humbled to be welcomed into communities around the world - and never take that opportunity for granted.

  • Curiosity

    We ask a lot of questions and we listen. This leads us to find the extraordinary in the everyday.

  • Integrity

    We do not subscribe to the copy-paste school of consulting. We dig deep into the unique context of each client. Problems might be the same, but solutions never are.

  • Useful

    We are straightforward. (Unless it is what you really want) We don’t create 100 page documents. We produce actionable, dynamic strategies - using relevant technology that supports future implementation.

  • Adventurous

    We’ll try anything once. We don’t mind being uncomfortable. We believe the best places are hard to get to.

  • Impactful

    We know how impactful tourism can be for both hosts and travellers when executed well. We strive to create, and help our clients create, positive impact in everything we do.

  • Tenacious

    If it was easy, everyone would do it. We’ll go the distance, do the hard work and support our clients to crush their goals.

  • Passionate

    We LOVE TRAVEL. Nothing makes us happier, and that’s why we’re here.

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